Hownds Studio

Radha Rani Fashion

Logo Design · Revamp

The brief

Radha Rani Fashion, a Dwivedi Sarees unit, came to us twice: first for its identity, then for a bolder one.

What we did

  • 2024: a hand-drawn sketch of a woman in a flowing saree, refined into a line-art logo in coral and deep navy, set in Wasted Vindey and Gilroy
  • 2026: a revamp into a peacock and RRF monogram with a Devanagari-style wordmark, bold enough for tags and signage
The original hand sketch
2024 line-art logo
2026 monogram on red
2026 monogram on white