You by Mahak Kapur
Rebrand · Social Media Management · Social Media Strategy
The brief
Mahak Kapur's label needed an identity as personal as its name, and a steady presence on social media to match.
The result
Visibility grew threefold in less than a quarter.
What we did
- A monogram built from the Devanagari 'yu', in deep teal with an olive flourish
- A palette of teal, aubergine and sunshine yellow, set in Playfair Display and Montserrat
- A social media strategy and monthly content, from collection launches like Taapsi to the everyday grid
